Tuesday, March 18, 2008

SHOWDOWN - One Show Interactive

This year the advertising competition One Show Interactive is going to wear mexican wrestler masks to show who is better in "lucha libre". As part of the One Show 2008 my very talented friends of Grupo W had developed this online tournament where all the ad agencies in the competition will fight between them, no matter the size of the agency they represent. I was invited to collaborate in this project with character development, I provided a couple of ideas for Art Direction but them built the rest, including all the great shots you'll find in the special movements during the fight.
Check out the ShowDown!

Check out also these funny videos they produced to promote the event and the game, I totally love the animations at the end :

Some early material I created for this project:

Logo exploration:

Characters exploration:

Background testing: